CPAs ought to start looking at social media. At the moment, a CPA is at the leading edge merely by doing anything beyond a plain web site and contact-only Linked-in page. Start blogging or effectively using twitter and you are bleeding edge. Eventually, we will all have to be in the space just to be part of the crowd.
Time to start thinking about it. Here’s an interview that talks about getting started: David Albrecht’s blog post Sheridan (MACPA) Interviews Michelle Golden
He links to an interview with Michelle Golden. She is a great consultant on marketing for CPAs and attorneys. She also wrote a great book on social media for professionals. In the interview she discusses some of the whys for CPAs who are on the fence.
It will be well worth 12 minutes of your time.
Next step? Get her book.