Still wondering if Social Media is a big deal? Want to be in business 5 years from now?

Most sobering thought from the video:

  • The ROI of social media is your business will still exist in 5 years

Some stats on social media from Erik Qualman at Social Media Revolution 2011:

[youtube=http://www.youtube.com/watch?feature=player_detailpage&v=3SuNx0UrnEo]

A few other highlights that caught my eye:

Cutsie lines:

  • Kindergartners are learning on iPads not chalkboards
  • Social gamers will buy $6 billion in virtual goods by 2013 – moviegoers by only $2.5 billion of real goods

Aha for me:

  • YouTube is a second most popular search engine. 

My experience:

I have put a few cartoons up on YouTube. You can find them on my Once Upon Internal Control blog.  I’m not exactly sure how to read the stats at YouTube, but as best I can tell 58% of the people who have looked at my cartoons found them from YouTube directly while only 34% of the viewers came from my own blogs.  From Google? 2%.

Hat tip – Rick Telberg at CPA Trendlines.

1 thought on “Still wondering if Social Media is a big deal? Want to be in business 5 years from now?”

  1. Pingback: What’s the ROI on social media? Perhaps a better question is what’s the ROI on bankrupt? « Attestation Update – A&A for CPAs

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