Jay Shepherd, an employment law attorney who blogs at Jayshep, has a great policy for twitter that is 140 characters long:
Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you cannot control it once you hit “Tweet.”
140 characters. Does a better job than a 280 word policy.
In his post, A twitterable Twitter policy (updated), he gives permission to use the policy as your own:
Feel free to adopt it as your own company’s policy. Just tell people where you got it when they ask about its awesomeness
And if you are still trying to wrap your brain around this whole Twitter thing, here’s Mr. Shepherd’s brief explanation:
Where it does become valuable to businesspeople is where people answer the question, “What are you thinking about?” Or: “What is interesting to you?” Then you try to find other people who might share your interests, and you “follow” them to learn what they’re thinking about. Often, they will reciprocate by following you. Done right, people can use Twitter as a powerful networking service to get in front of potential clients or colleagues within their industry.
Check out the full post. Check out his blog too. Good stuff.
I’ve previously mentioned a social media policy in 1, 2, or 4 words.