Wondering where to start? Check out “Social Media & CPAs – Getting an ROI from your ROA!” from Tom Hood of the Maryland Association of CPAs.
Yeah, there are CPAs who not only ‘get’ social media, but can explain it to you as well.
The articles addresses a lot of the questions of where this social media thing is going and the challenges for a CPA firm.
There’s a great slide presentation, including superb video of Seth Godin and Tom Peters.
Mr. Godin’s key point is that blogging is extremely valuable even in your cat is the only reader you ever have.
The process of writing forces you to think & explain. It encourages you to pay attention to what’s going on around you and why you do what you do.
There are great links to articles.
Want to start with a book? There’s a list of three great resources.
Check it out.