The tools available today are incredibly amazing and powerful. You can do astounding things.
I can publish several blogs at minimal out-of-pocket cost which are available world-wide. Very cool.
There are dangers, but that’s okay. We need to know the risks and then manage them.
I have two posts at my other blog, Nonprofit Update, that discuss some dangers and how to minimize them.
The five warnings:
- Don’t let your marketing be controlled by Facebook or MySpace or anyone else that can wipe you out with a rule change or by fading away.
- Own your domain name.
- Own your blog address.
- Don’t be held hostage by your software vendor.
- Your social media provider could close your account if they simply feel you broke their interpretation of their rules.