What’s the impact when there is zero cost to distribute one more item?

I have a series of posts up on my other blog, Outrun Change, discussing the radical changes in how books, music, and video are distributed today without having to use a traditional middleman.  There is a dramatic shift when it doesn’t cost anything to make and distribute one more copy of something.

This doesn’t just impact writers and musicians.  This has a huge impact on nonprofits that want to get their message and resources out, or businesses that want to start producing materials for education and promotion.

Check these out:

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